Take A Ride With The CEO And Listen
STRAIT TALK
Take A Ride With The CEO And Listen
STRAIT TALK
As you are well aware of, the state of the
music industry is in dramatic change. For many years, the so called
"major labels" controlled the
industry and what music has been listened to. Now we are seeing
a dramatic shift. Once, the description of a major label was a
record company
that was profitable and could control its own distribution. Well
I hate to tell you, but anyone can build their own major label
using that
description. It's no great secret, even though the majors have
kept it one for years. Now the description of a major has changed
to any company
that is posting over a million dollars of sales. Again the signs
of transformation are in the air. Once we referred to the major
labels in the U.S. as the "Big Six." Now there are 18
labels that fit the description. What's the difference? Simple.
People have put their will and determination along with what they
have learned into breaking artists that are not the status quo.
Remarkably,
many of the new successful companies have artists that have succeeded
with little or no exposure through radio, print, or video. Artists
analyzed
what the market wanted, built their own record companies and became
successful producing and promoting their style of music. In this
article, I
am going to outline the points which you need to learn to build
your own major label and make the kind of money you always wanted
in this business.
First you have to understand that what you
have learned about the business over the years is wrong! Many
of the ideas and stories are false. They
are designed to discourage you from trying to be successful on
your own. For example, the truth behind the beginning of most
major labels is
that they are identical to where you are right now! Many, if not
most, started in someone's house or apartment and was built on
the success of
one or two artists. Most of the major label presidents were not
even musicians. They were just good business people. They didn't
have millions
of dollars to start with. They just had their limited financial
resources and their determination to make their favorite artist
sell a lot of records. If
you are going to build your own success story in this business,
you have to take your basic knowledge of the music industry and
use your will,
determination and your belief in your music to achieve the goals
you want. So here is where we start. Understanding the Music Business.
When you look at major labels and why they are so successful -
whether you like their artists or not -- their
success is based on one philosophy. The major labels are corporations
owned by shareholders who do not care if the world is filled with
beautiful
music. They only care about how many records an artist can sell. At PayRoll We still love the Music
and When I Get Paid Everybody Get's Paid !!!!!
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